Well, there are many factors that affect our annual sales as professional artists. Not the least of them is the economy. Some years it's like beating your head against a wall to make a sale; people are just too afraid of running out of disposable funds. Happily, and based on certain data I've recently read, this year looks to be a great tourist season in Maine and a good spending season all over the U.S. (Travelers are great art buyers. Don't forget to offer them shipping discounts!)
Another reason your sales might be down could be your pricing. How long has it been since you compared your pricing with those of your peers? By peers, I mean similar quality and style. Could be you've either raised yours too high, or haven't kept up with inflation! Remember perceived value. If it's priced too cheaply, some may thinks it's just plain cheap.
Is your body of work getting stale? Does it consist of too many older works that just won't sell? Time to clean out, my friends. And this brings us to production: Even a short break in regular production can put a big hole in your saleable inventory. You should have at least thirty reasonably fresh works available for sale at any given time.
Closely in line with marketing is, of course, communication with buyers and admirers. How long has it been since your last newsletter went out? Have you sent one out every month or has communication with your mailing list been spotty, at best? While you're at it, how about freshening up the design of that newsletter?
If you take the above points separately, each one wouldn't have a huge impact on sales. However, combine even two of them and here comes trouble.
So put your business cap on, painters. Time to pull it all together and boost those sales!