by Janet Glatz
Who was it that said, “Presentation is Everything”? Maybe the same guy who told us “Location, location, location!”
So you’ve worked for months putting together a great collection of pieces. You are so proud of them; they will SELL, you think. But will they?
Here is a list of 6 mistakes that will keep that painting from going home with a buyer:
1. The wrong frame – Don’t expect your painting to look right or attractive in just any old frame. Consider the width in regard to the size of the work. Make sure the color doesn’t fight with those in the painting. Never use a banged up old frame! Finally, be certain that the canvas is securely attached to the frame.
2. The wrong grouping – I remember, many years ago, setting up a show in what I thought was a nice representation of my work as a whole. This was before I’d really hit on a personal style, mind you. So I hung things by shape. I didn’t consider style, or subject matter, or frames. Yup-it was a hot mess. After the show, I had to be honest with myself. I sold nothing, at least partly because of poor presentation.
3. Shoddy hardware – Buy the best wire, fasteners, and hangers you can find. Do not mix up types of hardware on the same piece. Never use those stupid saw-tooth hangers on your paintings. Be sure to attach the wire at a quarter to a third of the way down so that the work will hang right.
4. Unsigned work – Not signing your work in a distinctive, but subtle manner is asking to be ignored. Sign in the lower right corner in a color that blends somewhat with the background, and in a hand that is somewhat “artsy.”
5. Visibility Failure - If it is a rather dark location for whatever reason, do everything you can to lighten up your display. Bring battery operated lighting; open up at least one side of your canopy; place the darkest pieces toward the front and the lightest on the back wall.
6. Dust and Fingerprints – Okay, you might now even notice it (so put on your glasses!) but buyers look at everything very closely. That’s why I always have a spray bottle of cleaner and a dust rag with me. Plus, almost every artist I know always carries a black, brown, and gold marker to fix tiny pits or scratches from transporting the work.
See what I mean?????