It can take years to really pinpoint who buys your art and why
by Janet Glatz
Years ago, I hired an art business consultant to help me break through into being a professional artist. She was one of three over time. With each one, not only did I learn important things that did move me along toward professionalism, I also learned that nobody knows everything.
One of the exercises I was directed to do was to make a detailed chart of past buyers regarding demographics: age, sex, location, income, etc. etc. So, being a good student, I did it, and came up with a list that really made little sense to me. I did a similar exercise on pricing my art, and ended up overpricing to the point of killing my sales for almost a year. My point? Sometimes, common sense is better than complicated research.
More recently, I spent some time looking back over the years. I thought about my collectors; where they came from; where they bought my work; what they loved about it. Most popular subject matter. I thought about men vs. women, young vs. older.
These were my conclusions:
Still, during that period of paying for art business help, I did learn how to market myself very well. I became ubiquitous on the internet; I started teaching art. So the money and time were not wasted.
In closing, let me say that becoming proficient in any endeavor takes time and usually, money. I think the time element is by far the most demanding. I had to wait until my children were off on their own before I really could immerse myself in painting. (I've always been a late bloomer.)
So have patience, and if you want to hire someone to help you learn the business of art, feel free to contact me; I can give you some names to check out.