The image above is an example of some flashy newsletters. Can you create something like these? Get Response is one company that offers a plethora of tools that can make it easy to make the best newsletter ever. Click on the link above to visit their website.
To your right is my latest mailing that I used to announce the start of my classes and workshops in April. It's pretty simple; I did it in Word and it suits the purpose. However, if you want a really professional looking newsletter that knocks the sox off people, you need to expand your capabilities.
I send a newsletter to everyone on my mailing list every month. The syle and content vary, but the point is to keep your buyers aware of what's going on with your business, and of course, new artwork you've done.