Facebook has pulled a fast one on small businesses. Now, if you want your content to reach more than just a few people, you MUST pay to BOOST your post. They are treating everybody as though we are all General blanking Motors or something.
So I will now go back to posting everything I want people to know about my business, my gallery, and shows on my personal facebook page all the time. I hope it doesn't irritate my friends and family, but I'll be damned if I'm going to spend 60 bucks every time I want to post calls to artists, news about a show, etc.
So when you see "this post was served to x number of people" you know that means it was restricted. And you've been had.